Demographics


Total Attendance: 67,000

78% Female

22% Male

80% Adult; 15% Senior; 5% Child

66% Between the Ages of 35-64

37% Household Income Above $90,00

79% Own Their Own Home

27% Use a Landscaping Service

71% Use Facebook

Attend from the following states: MA, 70%; NH, 13%; CT, 5%; ME, 4%; VT, 3%; RI, 2%; NY, 2%; Other, 1%

  • The Boston area is the 7th largest U.S. market with a total population of 6,204,680.
  • It is the second youngest city in the country after Austin, TX.
  • Massachusetts has the 3rd highest per-capita income of all the states.
  • Boston is #3 market in total Effective Buying Income per capita.
  • Boston boasts an average household income of $80,859.
  • Boston residents are twice as likely as U.S. residents overall to earn more than $100,000 annually.
  • Bostonians are 27% more likely than the U.S. population as a whole to be college graduates; they are 47% more likely to hold an advanced degree.
  • 32% of Bostonians attended a show/exposition in the past year (includes flower show, auto show, boat show, computer/home electronics show, home, garden, sports or travel show).
  • Among the top 10 DMAs (designated market areas), Boston ranks #2 for donating to charitable causes.

American Garden Finder lists Massachusetts as having 24 public gardens, ranking it 4th in terms of quantity in the U.S.

The Northeast leads the nation in terms of economic impacts from horticultural services and places second in terms of wholesale and retail trade across the country’s eight regions.

The Garden Writers Association Foundation researched younger demographics to measure gardening interest across generations. They found that 66% of the U.S. population has some form of garden, and 64% of those under 40 grow or take care of plants. Organic products are used by 15% of younger households and 60% of youth gardeners find gardening relaxing. Source: 2010-2011 Winter Gardening Trends Research Report.

Statistics from:

  • 2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA
  • U.S. Census Bureau
  • 2007 Claritas, Top 10 DMA Markets
  • The City of Boston’s 20-34 year old Initiative; Boston’s Dynamic Workforce
  • 2007 Lifestyle market Analyst, Top 10 DMAs
  • American Garden Finder
  • University of Massachusetts, Amherst, Agriculture Center